Year-end Sale % OFF 
Abstract
<p>The broad objective of the paper was to design a market oriented technology for agricultural and rural development in Africa. Marketing extension has been over looked in extension services delivery. Many of the agricultural technologies including the Top-Bottom, Feed-back, Farmer-Back to Farmer and Integrated Rural Development lacked in-built marketing components. The technology versus market component model was developed in this study. The model consists of the technical, market, and sustainability components as well as control mechanism. The theory of the technology and marketing component model states that, if the technical, marketing and sustainability components of a technology are properly designed implemented and controlled farmers will derive greater incentives from their investment. The marketing component should be specified in all agricultural technology after verifying the technical and sustainability components. Advisory services on marketing functions, role of cooperatives and organized markets in improving market incentives to the rural small and medium scale farmers were discussed. The model is recommended to research scientists and extension workers to adopt in a bid to improve the welfare of the rural farmers.</p>
Published Version (
Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
