Abstract
AbstractUsing qualitative data, this study explores Russians’ reactions to increases in consumer prices caused by the current economic crisis. The financial turbulence has reinforced doubts about the fairness of market prices and the overall legitimacy of the market order in Russia. Suspicion and cynicism about the State and seller behaviour become the main mode of price perception, encouraging proactive, calculating price behaviour. Respondents’ narratives reveal that proactive price behaviour is considered to be a sign of social competence, financial independence, and high cognitive capacity. Proactive pricing behaviour allows consumers to use their purchasing power for resistance to market injustice and social insecurity and to increase personal chances for sustainability.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
