Abstract
Period-tracking software applications or ‘menstruapps’ have witnessed a surge in popularity in recent years. At the same time, many of them are a part of the adtech industry, using business models that create revenue by selling users’ personal and intimate data. This exploratory article brings menstruapps into a feminist legal debate. It investigates the supranational European legal standards on intimate and sensitive data processing, particularly the General Data Protection Regulation (GDPR). Scrutinising explicit consent according to GDPR Article 9, this paper, through empirical examples, claims that current legal standards are not enforced. The standards are, furthermore, theoretically insufficient to fully safeguard data subjects’ integrity and autonomy. Instead of abandoning the concept, the article reimagines consent, using a contextual and communicative model where power relations are taken into consideration, building on the feminist concept of freedom to negotiate.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
