Abstract
In the winter of 2015 world leaders presented plans for keeping the global temperature rise below 2 °C due to projected climate change threats. These threats present organizations, communities, and citizens with the need to change viewing corporate social responsibility (CSR) as a voluntary luxury to being a necessity. This essay proposes refocusing CSR efforts in light of projected climate challenges and expanding our investigation into the role of communication in such efforts. Communication is more than a tool to craft a positive corporate image so as to gain or protect legitimacy. It is the means through which CSR sustainability-related initiatives are created and disseminated within organizations and among their key stakeholders (i.e., governments, communities, competitors, supply chains, employees). Suggestions for future research exploring CSR, sustainability, and communication are offered.
Highlights
In 2015, working with the World Economic Forum, the CEOs of 43 companies operating in over 150 countries and territories representing 20 economic sectors signed an open letter to world leaders urging for concrete climate action (Open letter 2015)
It is the means through which corporate social responsibility (CSR) sustainability-related initiatives are created and disseminated within organizations and among their key stakeholders
In the following pages, projected climate change challenges are identified and the Paris 2015 response discussed, literature defining CSR, responsibility, and sustainability is reviewed, a brief history of CSR in the United States (U.S.) is provided, the need to study CSR globally is addressed, the role of communication is described, and some research agendas are offered to guide future scholarship appearing in the International Journal of Corporate Social Responsibility
Summary
In 2015, working with the World Economic Forum, the CEOs of 43 companies operating in over 150 countries and territories representing 20 economic sectors signed an open letter to world leaders urging for concrete climate action (Open letter 2015). In the following pages, projected climate change challenges are identified and the Paris 2015 response discussed, literature defining CSR, responsibility, and sustainability is reviewed, a brief history of CSR in the United States (U.S.) is provided, the need to study CSR globally is addressed, the role of communication is described, and some research agendas are offered to guide future scholarship appearing in the International Journal of Corporate Social Responsibility.
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