Abstract
Patient retention is essential for healthcare organisations’ survival. Now that patients have become healthcare consumers, they expect their interactions — from finding a physician to scheduling and attending their appointment — to be fast and convenient. To meet these expectations, healthcare professionals need to provide digital strategies for patient engagement. The patient access team at Montefiore Health System launched a digital transformation initiative to improve patient access to care, attract new patients and maintain patient loyalty. This paper discusses the evolution of the patient engagement landscape and describes how Montefiore implemented digital strategies for continuous patient engagement that improve patients’ health and the organisation’s bottom line.
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