Abstract
AbstractThis study explores how marketing and science rhetoric have become entrenched in online science news stories. The schematic structures of a corpus of 270 news stories from three types of website (university websites, the websites of Futurity.org and MSNBC.com) have been analyzed and compared. An eight-move structure identified from the corpus suggests that the genre of news stories is a hybridization of promotional discourse for marketization and science discourse for explanation. Hybridization is first evident in university press releases, which are then spread by the mass media without significant changes. From the perspective of intertextual chains, the emerging discourse practices can be attributed to the power shifting of news production from journalists to science institutions and further from journalistic to scientific norms. In turn, the discourse practices accelerate the shift of power, which could ultimately lead to the loss of independent and critical science journalism.
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