Retailing: A Study of Food and Grocery Segment in Ahmedabad Retail Market, with Respect to Trade Area Analysis

Abstract

Retail trade is a concept that is gaining serious attention all over the world because of emerging formats of retail in economies and the state of the world economy. The concern of business owners and managers all over the world is to devise a strategy of the company to meet the short term obligations. Hence, it is of utmost important to keep a constant eye on factors affecting customer perceptions towards retail formats. Positioning of a retail shop or format without defining its retail trade area cannot survive. The study sought to establish the measures of corporate retail trade, the factors that affect retail trade and findings of covering area and customers. In this paper a study of identification of effectiveness of trade area analysis has been done for retail shoppers for food and grocery segment.