Abstract
There is a growing trend for companies to allocate a portion of their profits to the implementation of CSR-related measures. This trend not only improves the ethical and social aspects of companies, but also affects the financial performance of the companies themselves by making them more attractive for individual and institutional investors.The objective of this study is to investigate whether retail investors are sensitive to the implementation of ethical and social policies by companies. The results show how the development of ethical and social factors produces a positive effect on companies, in terms of their attractiveness to financial markets.
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