Abstract
Which challenges does the retail banking industry face nowadays? Walking on the path of M. Porters theories, the author tries to open a window in the retail bankings present and future, the challenges the industry faces, the main forces that shape the competition, the strategies deployed in order to create a competitive advantage for the industry players, and a short prognosis for the industrys future
Highlights
Retail Banking in the Contemporary Financial EnvironmentWhich challenges does the retail banking industry face nowadays?
By the term retail banking, we mean that area of banking which is primary focused on individual customers, and is usually made available by commercial banks
The retail banking profitability which springs from the profits that gives to the bank mainly the difference between the dep osits and the loan’s rates of interest, can bring to the bank further profitability via the investments’ department
Summary
Which challenges does the retail banking industry face nowadays? Porter’s theories, the author tries to open a window in the retail banking’s present and future, the challenges the industry faces, the main forces that shape the competition, the strategies deployed in order to create a competiti ve advantage for the industry players, and a short prognosis for the industry’s future. Academic Discipline and Sub Disciplines: Economics; Strategy; Market- based management
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