Abstract
PurposeThis paper analyses the impact of the COVID-19 pandemic on Myanmar’s tourism industry, identifying challenges and innovations, and predicting future trends to foster a resilient and sustainable sector.Design/methodology/approachThe study uses a comprehensive analysis of tourism trends, government and private sector responses and changes in tourist behaviour, employing data, case studies and policy reviews.FindingsThe pandemic significantly disrupted Myanmar’s tourism, causing economic losses and shifts towards sustainable, outdoor and cultural experiences. Effective strategies by the government and private sector are aiding recovery and suggesting a more diverse and resilient future.Research limitations/implicationsThe research is limited by the availability of data during the pandemic, highlighting the need for ongoing strategy adaptation.Practical implicationsThe study recommends digitalization, health protocols, domestic tourism focus and sustainable practices for a robust post-pandemic industry.Social implicationsThe study emphasizes the pandemic’s social impact on tourism-dependent communities and the need for inclusive, sustainable tourism practices.Originality/valueItprovides unique insights into COVID-19’s multifaceted impact on Myanmar’s tourism, offering valuable information for future sector strategies.
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