Results of the study on customers’ awareness of social responsibility in trade

Abstract

The problematics of corporate social responsibility is relevant both for the society at large, and for individual business subjects. Despite the significant number of works in this field, at present we can observe a lack of studies of corporate social responsibility in trade with the account of specifics of the industry. Based on the theory of “rational egoism”, in accordance with which the work in the field of corporate social responsibility may be advantageous for the company, the authors conducted a study (a poll), aimed at solving the following tasks: to assess customers’ awareness of the corporate social responsibility in trade; to determine the most effective ways of increasing customers’ awareness of the corporate social responsibility in trade. The practical significance of the results of the study constitutes the possibility of application thereof by the trade organizations with the purpose of the most effective realization of the conception of corporate social responsibility.