Abstract
Abstract This article aims to expand media framing research beyond traditional content analyses of political coverage and examines the consequences of framing found in music journalism, since entertainment coverage receives a significant share of media and audience attention. To understand the results of such framing, nineteen interviews were conducted with content producers – a specific group of expert writers, editors and publishers who offered essential perspectives about the consequences of a particular case – focusing on the example of coverage frequently characterizing the band Phish (1983–present) vis-à-vis the Grateful Dead (1965–1995). Findings indicate that framing can be a problem for the framed subject, but can also lead to certain benefits.
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