Abstract
The research study aimed to develop the tourism destination competitiveness model in the Mongolian case. Based on comparative analysis of the previously developed and applied models in other countries and regions, the author developed a basic model to evaluate the competitiveness of Mongolia’s tourist destinations. Mongolia’s 11 main tourism destinations were evaluated by the destination competitiveness model with 6 groups, and 11 categories. The Grey relational analysis was used to estimate the competitiveness ranking of Mongolia’s tourism destinations. The result of the research study showed that the Gobi, areas related to Chinggis Khan and Kharkhorin (or Karakorum) were the best destinations, in terms of competitiveness, and the Altai Tavan Bogd was listed as the least competitive destination in Mongolia.
Highlights
The research study aimed to develop the tourism destination competitiveness model in the Mongolian case
The competitiveness ranking of these 11 tourism destinations were made according to 6 groups and 24 sub-indicators, The data for each of the 24 sub-indicators of competitiveness, developed by the researcher, was compiled alongside corresponding ranks for each of the 5 levels of Grey relational analysis and the overall ranking of each indicator (Table 3) was calculated
The result of the study led to the development of evaluation methodological model of tourism destination competitiveness in Mongolia
Summary
The research study aimed to develop the tourism destination competitiveness model in the Mongolian case. Based on comparative analysis of the previously developed and applied models in other countries and regions, the author developed a basic model to evaluate the competitiveness of Mongolia’s tourist destinations. Mongolia’s 11 main tourism destinations were evaluated by the destination competitiveness model with 6 groups, and 11 categories. The Grey relational analysis was used to estimate the competitiveness ranking of Mongolia’s tourism destinations. The result of the research study showed that the Gobi, areas related to Chinggis Khan and Kharkhorin (or Karakorum) were the best destinations, in terms of competitiveness, and the Altai Tavan Bogd was listed as the least competitive destination in Mongolia
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
