Abstract
This study discussed the restorative narrative message of the first-three recovered Covid-19 patients as well as the resulted public response related to the public health campaign about the Covid-19 pandemic in Indonesia. The context of this research was the benefits of policy-making by the Indonesian government on the introduction of the first-three patients of Covid-19 to the public through a press conference. The research was conducted with qualitative and quantitative content analysis method. Qualitative analysis was to analyze restorative narrative messages carried out on the stories of the three patients on two YouTube videos taken from the accounts @tvOneNews and @CNNIndonesia. The narrative elaboration was explained according to the narrative functions delivered by Sharf & Vanderford and Sharf, Harter, Yamasaki & Haidet. Quantitative analysis was then carried out to find out the ten most common phrases of 7,381 comments on the sample videos to know the public response on restorative messages. The results of the narrative analysis showed that the stories told by three cured Covid-19 patients have meet the restorative narrative criteria and produced positive emotional responses from the public, so that the restorative narrative could be useful for public health campaigns.
Highlights
An effective health communication is a major factor to tackle the Covid-19 pandemic
The videos were uploaded by two YouTube accounts that owned by private mass media in Indonesia, @tvOneNews and @CNNIndonesia
The researchers used rhetorical analysis approach in analyzing narrative in the Youtube videos, we focused on how the message was conveyed [17]
Summary
An effective health communication is a major factor to tackle the Covid-19 pandemic. The pandemic crisis is a unique situation presently. Along the history, this condition has never occurred, with invasive actions from political authorities and the health care community. The uncertainty about the pandemic and its contagiousness is a challenge for health communicators who provide this information to the public [1]. The handling of the pandemic requires a deft government approach by providing information to the public about what they can do as well as a capable health system that do not cause panic [2]. The dissemination of information that can be trusted quickly, transparent case identification, data publication, good communication, and research by experts are some matters that are mostly required in this period of the pandemic [3]
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