Abstract

The advent of Web 2.0 created new digital platforms in which consumers, by definition, both consume and generate information. In general, people, as well as platform providers, assume that information provided by thousands or millions of people is true and objective. We challenge this assumption by examining the restaurant review websites Trip Advisor and Yelp in the context of Franklin County, Ohio. Our exploratory and multivariate analysis uncovers several important structural patterns as well as certain kinds of neighborhood effects, though they do not necessarily disadvantage poor or racially diverse neighborhoods. Nonetheless, we find that the system of restaurant reviews can still lead to a vicious cycle of negatively influenced consumer perceptions of restaurants and neighborhoods. We then provide policy implications.

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