Abstract
The novel coronavirus disease (COVID-19) outbreak from March 2020 until 2021 brought great losses to all business sectors including the MICE industry. Therefore, it is imperative to conduct a stringent analysis on the need to restart MICE events, as it is part of the adaptability, recovery, and resilience of the events industry. For this reason, the content of webinars streamed live on open-access platforms such as YouTube as well as event companies’ websites or their Facebook pages between Jan 2021 and October 2021 were reviewed and analysed. The speakers and panellists of the selected webinars are experts in event management. The majority of them are established industry practitioners and key people in their respective organisations. As the main decision-makers of their companies, their thoughts and perceptions are valid and relevant as they can determine their companies’ policy. By exploring their individual experiences and roles in handling COVID-19, a holistic understanding of crisis management can be obtained. The results of the content analysis suggest three main themes to be considered before restarting MICE events such as readiness, challenges and strategies to restart the MICE business. This knowledge would greatly assist the companies in restarting their business operation during a crisis.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
