Abstract
Responsive to Proactive Market Orientations: Unleashing the Potential of Effectuation-Causation Blending for Business Model Innovation
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https://doi.org/10.1109/tem.2024.3403571
Copy DOIPublication Date: Jan 1, 2024 |
Responsive to Proactive Market Orientations: Unleashing the Potential of Effectuation-Causation Blending for Business Model Innovation
Join us for a 30 min session where you can share your feedback and ask us any queries you have