Abstract
PurposeThis paper aims to explore various routes through firms can meet needs of the Bottom of the Pyramid (BoP) consumers in a socially responsible manner.Design/methodology/approachThis is viewpoint paper based on evidences from archival sources.FindingsThe authors list possible and divergent answers to the following question: how to make innovations meaningful at BOP so that they can be acclaimed socially responsible for the BoP consumers.Originality/valueResponsible innovation is yet unexplored part of business strategy especially in emerging markets. The authors throw light on this aspect.
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