Abstract
The pandemic has had a catastrophic effect on businesses worldwide. Many micro, small, and medium-sized enterprises (MSMEs) proved unable to cope with the detrimental business-related effects of the pandemic. In an endeavour to evaluate whether responsible entrepreneurship was being practiced even under these trying circumstances, we evaluated the data obtained from in-depth interviews, field notes, and published materials using the multiple research case study design. Our findings reveal that the selected Philippine MSMEs demonstrated responsible entrepreneurship through altruism, sacrifice, solidarity and innovation even under trying conditions, largely due to the zeal of the entrepreneur. Future areas for research are presented.
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