Abstract
This review examines response rates of several large-scale Japanese public opinion surveys. Included were some of the most imintportant recurring Japanese personal surveys (the Kokumin Seikatsu ni kansuru Yoron Chosa, the Shakai Ishiki ni kansuru Yoron Chosa, the Nihonjin no Kokuminsei, and the Toshi Seikatsu ni kansuru Yoron Chosa). Since the mid-1970s, overall response rates in Japanese surveys have declined by about 10 percentage points. Males had lower response rates than females by about 10 percentage points. Younger persons' response rates were lower than those of older persons, the lowest being those of persons in their twenties. There were differences in the size of the decline for males and females of different age groups. Metropolitan areas had the lowest response rates and showed steeper declines than rural areas. Also, it was found that there were some similarities and some differences in the components of nonresponse across the years. Most notable was the increase in the number of refusals. The findings of these analyses are discussed and recommendations are made.
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