Abstract
Abstract Boys and girls were exposed to a same- or opposite-sex televised peer model who played with a sex-inappropriate toy for the children. The model was then administered positive, negative, or no consequences by a female adult figure. Ten boys and 10 girls were randomly assigned to each of seven conditions. A 2 × 2 × 3 factorial design, with sex of S, sex of model, and response consequences (positive, negative, or none) was used. In addition, there was a control condition for each sex. Girls played with the sex-inappropriate toy more than did boys following exposure to a model. For girls, play behavior with the sex-inappropriate toy was promoted most following exposure to a same-sex model with positive or no consequences. Girls rated the models as more attractive than did boys.
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