Responding to a Crisis

Abstract

On March 8, 2014, Malaysia Airlines (MAS) flight MH370 vanished into thin air. As I write this book, the plane is still missing and there is no convincing explanation as to what happened. Like many others, I found out about the tragedy on Twitter. The news-wires and Malaysian media were running the plane’s disappearance, people were talking about it online, and #PrayforMH370 was starting to trend. The internet was awash with nervousness and speculation, morphing over the hours and days and weeks into a cacophony of bewilderment and despair as the flight’s trajectory was plotted and re-plotted and theories and counter-theories ran wild.