Responding in Real Time: Creating a Social Media Crisis Simulator for the Classroom

Abstract

CoursesSocial Media, Crisis Communication, PR Writing, Strategic Communication Cases, PR Principles, Organizational CommunicationObjectivesIn this realistic online crisis unit, students practice: responding to fast-paced information on multiple social media channels; coordinating and making team decisions; and creating effective responses. These skills are required for entry-level positions such as digital specialists and community managers, which include a high degree of public visibility and responsibility.