Respondents view of novel framework for data protection in social networking sites: an analysis

Abstract

The era of social networking technologies has been met with mixed reactions by every user around the world. This study explored the novel framework for the data protection at the user's level in social networking site. The study followed a descriptive research design wherein a questionnaire was used as the main research tool. The data collected was analysed using SPSS 19. The data was gathered from the 300 users and analysed in accordance with the objectives of the study. As we know that the concerns rose about the disclosure of personal information on social network sites, users continue to disclose huge quantity of personal information. They find that the reading privacy policy is time consuming and changes made can result into improper settings. The analysis of the results concludes that the novel framework satisfies the requirements and the needs to secure user data in a platform, i.e., social media. The members of website have appreciated the implementation that lay towards graphical authentication, watermarking feature, encryption technique, approval of friendship request prior to approval and consent of service provider while processing or sharing information for the data protection in social networking sites.