Respect the technique: Status-based respect increases minority group social cohesion with majority groups, while also increasing minority collective action tendencies

Abstract

ABSTRACTThe present work explores the implications of respect for social change. Social change can be achieved via improved attitudes between minority and majority groups (i.e., social cohesion) or via action taken by minority groups (i.e., collective action). Recent work suggests that the social cohesion route to social change, in particular an emphasis on commonality, may be incompatible with the collective action route to social change. We suggest that social-cohesion strategies rooted in status-based respect may allow for social cohesion and collective action. We experimentally investigated the relative effects of a majority group communicating status-based respect and commonality, as compared to a control, on minority group members’ social cohesion with the majority group and willingness to engage in collective action. Status-based respect increased positive attitudes toward a majority group, relative to commonality and control, but was also associated with increased collective action tendencies. Implications for social change are discussed.