Abstract
The article highlights the resources of ethno-cultural discourse of memory: languages and their carriers as mechanisms of socialization and acculturation of the picture of the world, its frames, actors, ressentiment, traumas, frontiers. This is an important cognitive category in a number of sciences that study the organization of human knowledge (philosophy, logic, psychology, theory and practice of artificial intelligence, etc.). As a set of knowledge, it exists in the memory of a person, reflects his interaction with the surrounding world, filled with different circumstances. The most active was the language sphere, political projects and their practices aimed at forming or changing the picture of the world in the minds of people were in dire need of using its resources. The early Soviet experience of their application is considered.
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