Abstract

The paper explores the agricultural resources of the Branicevo-Podunavlje region and opportunities of agrifood products development with added value. In particular, the aim is to evaluate the following resources and potentials of the Region: the workforce and its knowledge and skills, used agricultural land, on-farm value-adding activities, local traditional food products, agricultural buildings and storage capacities and knowledge as well as innovation transfer in agriculture. In the research was used spatial and sectoral analysis of agricultural resources and potential for achieving more reliable answers to key questions that arise in the context of the analysis of valueadded agri-food products in Branicevo-Podunavlje region. The research's results show that the use of comparative advantages and traditions, which the BP region has in the field of agricultural production presupposes the transformation of domestic agriculture and all forms of business entities in this activity. In the coming period, emphasis must be placed on the development of agri-food products with added value, which is focused on meeting the needs and wishes of consumers, with an emphasis on innovation, quality, high level of food hygiene and food safety standards.

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