Abstract
The paper is devoted to formulation of theoretical, methodological and practical recommendations for ensuring enterprise sustainable competitiveness based on an integrated assessment of key resource determinants. The issue of ensuring enterprise competitiveness require increased attention in modern conditions of Ukrainian economy development. It was determined that implementation in production practice of these tasks are possible due to the efficient enterprise resource potential management, which will ensure maximum using of production capacity, cost reduction, improving product quality and competitive position stability. An object of the study is decision-making processes that appear using the enterprise competitiveness resource potential. Subject of the study is expansion of high-quality products’ production in conditions of world demand. The authors were solved the following set of tasks: was clarified the term’s essence «competitiveness» according scientific approach; was determined the enterprise position based on competitiveness integral index calculation; was identified enterprise competitiveness main components in accordance with the resource concept; an assessment of the enterprise technical and economic condition was carried out by calculating the wear and sustainable coefficients, also products qualitative parameters were established based on economic and mathematical modelling methods. The reasons for the decrease in the rate of metallurgical enterprise development were determined: outdated technologies, the need to comply with international quality standards, increased competition in the market, wear of fixed assets. In the final part, to solve these problems, a set of measures has been developed to improve the state of the enterprise by expanding the production of high-quality products through an investment strategy.
Highlights
Metallurgical complex of Ukraine acts as one of the basic elements of the country’s economy [1]
Ukrainian economy development is increasing of competitiveness of mining enterprises
It acquires significant importance for enterprises that operating in a transitional economy, which competitive positions remain insufficiently high on modern world markets
Summary
Metallurgical complex of Ukraine acts as one of the basic elements of the country’s economy [1]. Ukrainian economy development is increasing of competitiveness of mining enterprises. Sustainable positions in a competitive environment are determined by the potential of the enterprise [2]. It acquires significant importance for enterprises that operating in a transitional economy, which competitive positions remain insufficiently high on modern world markets. The competitiveness of enterprises is a set of interrelated elements that aim to support and develop both existing and create new competitive advantages [3]. The competitiveness of enterprises understood as the ability to produce competitive products due to its effective using of available resources
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