Abstract
This study presents the findings conducted on the profile of respondents and the extent of quality services in selected hot spring resorts in Benguet. The study utilizes mix method approach combining quantitative and qualitative methods. There were one hundred fourteen (114) total respondents from six (6) resorts in Benguet province. The respondents were predominantly adult males with a mix of educational backgrounds, including college-level and college graduate respondents. The majority of the respondents were local tourists from various provinces in the Philippines, with a significant number being employed. The study made use of survey questionnaires and structured interview. The study revealed that the selected resorts provided high-quality services in terms of tangibles, responsiveness, assurance, and empathy, with excellent reliability. Importantly, there was no significant difference in perception between resort guests and management regarding the extent of quality services across the mentioned variables and dimensions. These findings indicate overall excellence and satisfaction in the service quality of the hot spring resorts in Benguet, as perceived by both guests and management. Inferential statistics were used to analyze and interpret the data.
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