Abstract
The National Roofing Contractors Association (NRCA), a nonprofit construction trade association established in 1886, was challenged to find a solution to overcome a severe industry workforce shortage that emerged as the economy recovered from the great recession. The NRCA leadership, staff, and other industry stakeholders focused on developing strategies to address the workforce crisis head-on and committed resources to develop a series of performance-based programs to overcome the crisis. The new initiatives relied on limited U.S. Department of Labor's Bureau of Labor Statistics (BLS) data to support development decisions. Aware that the available BLS data was insufficient, NRCA commissioned the Arizona State University (ASU) to conduct the roofing industry's first ever comprehensive demographics research study. New data gleaned from the research changed not only NRCA's approach to resolving the workforce crisis, but it may potentially change how the entire roofing industry operates.
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