Abstract
This chapter attends to recent instalments in the Star Wars series as ‘social justice’ reboots. It employs this term to describe those properties – not only Star Wars, but also series such as Ghostbusters, Ocean’s and Creed/Rocky – in which industrial and commercial priorities of reproduction (sameness) mediate imperatives to address the inequities of access and representation (difference). Attending to The Force Awakens and Rogue One, this chapter demonstrates how parent companies Disney and Lucasfilm judiciously balance repetition and innovation so as to maintain a franchise in which social justice itself is rebooted as a marketable output of serialisation.
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