Resilience model for a destination support: Pattaya, Thailand

Abstract

This research focuses on resilience and sustainable development in the tourism sector during the Covid-19 pandemic, using Pattaya - a renowned beach destination in Thailand – as the studied context. Since 2020, the pandemic has significantly impacted the tourism sector and its supply chain. The consequences include the stagnation of tourism and hospitality services and other economic activities due to lockdown measures and other restrictions. To investigate Pattaya's resilience in the face of these challenges, and post-pandemic recovery, this research adopted the conceptual framework on economic resilience and tourism recovery proposed by McCartney et al. (2021), as a theoretical lens to analyse events in Pattaya. The qualitative research method was employed, using in-depth interviews with public and private stakeholders, such as local authorities, large and small hotels, tourism business agencies and relevant organisations. The results show that the tourism industry, similarly to other sectors, was adversely affected by the Covid-19 pandemic, and the slow implementation of strategies proved inadequate in coping with the uncertainty. Local entrepreneurs require clearer and more supportive measures to reopen their businesses and resume economic activities.