Abstract
The purpose of this article is to analyze resilient female leadership as a sustainable promoter of business excellence in small and medium-sized Wayuu handicraft marketing enterprises. The present study uses a quantitative methodology with a non-experimental cross-sectional field design, with an analysis and interpretation of the data provided by the surveyed subjects. A 33-item questionnaire with multiple response options is applied. The population consists of 110.012 eradicated women. A probabilistic sampling technique is applied with a margin of error of 5% and a confidence level of 95%, for a total of 383 Wayuu women entrepreneurs in the Department of La Guajira, Colombia. Our findings explain that female leadership transcends the boundaries of business management, being present in both small and medium enterprises (SMEs). This study confirms the positive relationship between sustainability and resilience in the Wayuu handicrafts market, being women who turn their actions into success factors by working with women who show technical, conceptual, and human skills.
Highlights
Ending all forms of discrimination against women and girls is a fundamental duty to preserve human rights and IT is crucial for sustainable development [1]
Some studies claim that when women cover management positions it is possible to increase the diversity of perspectives and opinions in companies [20,22]
The female leadership variable presents a minimum of 3.48, a maximum of 4.85, a mean of 4.179, and a standard deviation of 0.386. It means that for 53.3% of the 383 respondents, located in La Guajira, there is a very high presence of female leadership, while for 46.6% there is a high presence of female leadership
Summary
Ending all forms of discrimination against women and girls is a fundamental duty to preserve human rights and IT is crucial for sustainable development [1]. Female schooling has increased, compared to 15 years ago, and most regions have reached gender parity in primary education. The focus is on promoting sustainable leadership and human capital with competencies that can boost sustainable and resilient development in organizations [5]. There are still gaps in Latin America, in Colombia, where women, despite being resilient and covering some senior management positions, still have little presence in the system. Some studies claim that when women cover management positions it is possible to increase the diversity of perspectives and opinions in companies [20,22]
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