Residents’ perceptions of the 2014 Sochi Olympic Games

Abstract

This study examines the perceptions of local residents prior to the 2014 Sochi Olympic and Paralympic Games. A survey conducted amongst residents, 5 months prior to the Games opening, reveals a lower level of support for the Games during the preparation period compared to other Olympic host cities. Socio-demographic data about the residents help explain the varying attitudes towards the Games that were identified. The conclusions suggest that Sochi residents’ perceptions have been largely influenced by their thoughts regarding potential economic and socio-cultural impacts, whether positive or negative. When these opinions are analysed further, three main considerations were found: (1) impacts on urban development and quality of residential life; (2) positive impacts on tourism and the destination’s economy and (3) negative results of hosting the Games. The study also finds, using structural equation modelling, that residents of Sochi, who could receive some benefit from the Games, were involved in the decision-making process or had more information about the upcoming Games, demonstrated more positive attitudes towards hosting the Olympics.