Residents’ Perception of Yachting Tourism Amid COVID-19: A PLS-SEM Approach Framed by SET, Revised SET and PMT

Abstract

The current research study investigates the local community’s perception of yachting tourism amid the epidemic threat of COVID-19. The theoretical base of social exchange theory (SET), revised SET and protection motivation theory (PMT) were utilized for the purpose of this study. The conceptual model built within this study includes four exogenous variables (place community attachment, economic gain, environmental impacts and COVID-19 threat) and their impact on support yachting tourism, with the usage of two moderators (positive and negative impacts). The survey took place at a well-established yachting area in Greece, consisting of Volos, Skiathos, Skopelos and Alonissos. The proportional stratified random sampling method was utilized, and 410 questionnaires were collected from residents of the above cities. Results were analyzed with the PLS-SEM method. The study confirmed the residents’ support to yachting tourism amid COVID-19 for four main reasons: It considered to add value to the overall image of the destination, an element highly appreciated from a community with strong place and community attachment, while generate economic profit. Additionally, the environmental impact of yachting tourism was perceived as low, making yachting an environmentally friendly activity in residents’ minds. Finally, the local community seemed to feel confident about the effectiveness of measures taken and the adequacy of infrastructure in their area regarding the COVID-19 threat. Consequently, the epidemic did not constitute a strong reason against supporting yachting tourism, in comparison with the benefits for the local community. Finally, the study confirms the mediating role of positive impacts (PI) and negative impacts (NI) in our conceptual model, in accordance with SET and revised SET.