Abstract

This article examines preferences of residents for nearby brownfield sites and the factors affecting preferences. 200 residents in neighborhoods along the railyard in the City of Roanoke, Virginia, participated in a survey of their preferences for different brownfield scenes. Results indicate that scenes with historical landmarks and maintained landscapes received the highest ratings, regardless of preconceptions and health concerns. These are viewed less critically and thus could mask possible harms. In contrast, scenes with scruffy vegetation and rundown buildings revealed mixed preferences. For these types, participant preferences for change versus preservation fluctuated. Lastly, scenes with industrial remnants were preferred the least. Participants tended to associate these types with toxic pollutants that may adversely affect health. This suggests that planners need to convince people that these sites can be reused if they are cleaned up. The results are used to develop more effective engagement strategies for increasing support for brownfield redevelopment projects.

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