Abstract
This article is the first investigation of residential Internet markets in Thailand, in particular Bangkok. Bangkok is an interesting market to study as it is Thailand’s most populous province, and supports an advanced economy. The study offers a comprehensive discussion of the process to obtain cross-price elasticity estimates when Internet services are bundled. Interestingly, the empirical results reveal positive cross-price effects, i.e. Internet alternatives are viewed as substitutes by respondents in this market. This finding is plausible as the services differ essentially in their model of delivery.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.