Abstract
Happiness and subjective well-being reveal an individual's assessment of general aspects and conditions of life and how much that person likes the life they lead, that is, how satisfied they are with their life. Our study analyzes the perception of Blumenau (Brazil) residents on the relationship of honor, the impacts of event tourism, and life satisfaction in supporting tourism. The resident's honor, formed by personal gains, pride, and a sense of belonging and quality of life, can significantly impact the sense of satisfaction with life and a more positive perception of tourism.
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