Abstract
Purpose: This study examines artificial intelligence (AI) impact on real estate, highlighting its role in improving processes, enhancing customer experiences, and ensuring competitiveness while prioritising data protection and security. Methodology/Approach: A comprehensive literature review compared AI technologies in real estate, including drones, the Internet of Things (IoT), cloud computing, big data, 3D scanning, wearables, virtual and augmented realities, and robotics. It examines their impact on operations, focusing on AI in Heating, Ventilation and Air Conditioning (HVAC) systems for energy efficiency and comfort. Findings: AI enhances real estate development by optimising operations, transforming customer relationships, and improving energy efficiency and comfort with AI-controlled HVAC systems. Benefits include automated data processing, better decision-making, and optimised marketing strategies. Research Limitation/Implication: AI has great potential, but its implementation is in the early stages, including in real estate. Challenges include data protection, security, costs, and new hardware for HVAC systems. Broader real-case testing is needed. Originality/Value of paper: This paper broadens the perspective on AI's impact on real estate, showing how to implement AI in various processes. It improves performance and transforms customer experiences, setting new standards for property management.
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