Reshaping of Global Shipping Dynamics: Implications for Strategic Resilience Capabilities, Marketing Capabilities, Supply Chain Orientation Capabilities and Port Competitiveness in Indonesia

Abstract

The phenomenon of dynamic maritime environment have affected port business and it is substantially changing the business environment in which large-scale container trade growth is being facilitated. In this paper will illustrate the dynamic features of port users, discuss the port competition strategy and analyse the marketing strategic for port business under transformation phases. Using qualitative methods using case studies through a literature review and empirical evidence to prove, deepen and expand the results of the study. In this article, we develop and examine the implication such marketing capabilities approach to the effectiveness of the marketing strategies and strategic resilience capabilities to determine sustainable competitive performance. Based on a discussion among with its managements, this paper could prove a conceptual framework in which strategic resilience capabilities and supply chain orientation capabilities have a profound impact on the company’s sustainable competitive performance.