Abstract
PurposeThe purpose of this theme issue is to explore the enduring changes and innovations shaping the future of the event industry in the post-pandemic world. While much of the existing literature focuses on the immediate impacts of COVID-19, this issue aims to provide a comprehensive analysis of the broader transformations, including the integration of sustainability, emerging technologies, and evolving event formats.Design/methodology/approachThe theme issue encompasses a range of methodologies, including systematic reviews, bibliometric analyses, and in-depth case studies. The papers examine various aspects of the event industry, such as the adoption of hybrid event formats, the role of new technologies, and the importance of sustainability in event planning. Each paper contributes unique insights into the future direction of the industry by analyzing trends, technologies, and practices that are defining the next era of event management.FindingsThe findings highlight a significant shift in the event industry towards sustainability, with an increasing emphasis on eco-friendly practices, waste reduction, and the use of sustainable materials. Emerging technologies are also transforming the landscape, enabling more personalized and immersive event experiences. The rise of hybrid and micro-events is identified as a key trend, providing flexibility and inclusivity while maintaining the benefits of in-person interactions. These developments suggest a permanent change in consumer expectations and engagement strategies within the event industry.Originality/valueThis theme issue offers a holistic analysis of the innovative practices, technologies, and trends that are defining the future of the event industry. By bridging the gap between immediate pandemic responses and long-term industry transformations, it provides valuable insights for academics, practitioners, and policymakers looking to navigate the next era of event management.
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