Abstract
ABSTRACT Innovations play a key role in museum development. However, there remains a gap regarding the extent to which museums’ innovativeness enhances the appeal for both locals and tourists. This study offers insights into museums’ innovativeness, visitor satisfaction, and behavioural intentions by adopting a demand-side perspective. The aim is to examine and compare the impact of museums’ innovativeness on the behaviour of locals and tourists applying consumer-centric views. A face-to-face survey of visitors (N = 344) in one of the technical museums of Saint-Petersburg was conducted. The empirical part is based on the CFA and SEM techniques. This research reveals the strong impact of the perceived innovativeness of a museum on visitors’ satisfaction and revisit intention (for locals and tourists separately). The study facilitates the comprehension of the impact of museum innovations on the behaviours of visitors and their decision-making processes.
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