Abstract
The main problem in this study is the acceptance of millennial society towards the message of da'wah through social media in Bone District? The subject matter is then divided into several subproblems or research questions, namely: 1) What is the multimedia propaganda model on social media? This type of research is classified as phenomenology with methodological (qualitative) and scientific approaches (Communication, Da'wah and Sociology). Furthermore the data collection methods used are in-depth interviews, observation and documentation. Then, data processing and analysis techniques are carried out through three stages, namely: data reduction, data presentation, and drawing conclusions. The results of this study indicate that the multimedia propaganda model on social media currently has many variations that allow people to listen to preaching whenever and wherever they are. Among the models of preaching include: Audio Visual / video, Images and Animation. Audio visual is a da'wah model that displays sound and images (in video format). Some social media users feel the rampant Islamic material they read on social media links, make them more interested in studying Islam, feel they have a better understanding of Islam, and feel their daily behavior is becoming more in line with Islamic guidance. Islamic material on social media is also considered helpful for those who feel they have limited time to attend the study forums.
Highlights
PENDAHULUAN Perkembangan teknologi melahirkan fenomena menarik dalam kehidupan masyarakat dewasa ini, yaitu maraknya budaya global dan gaya hidup serba instan
The main problem in this study is the acceptance of millennial society towards the message of da'wah through social media in Bone District? The results of this study indicate that the multimedia propaganda model on social media currently has many variations that allow people to listen to preaching whenever and wherever they are
Al-Hikmah: Jurnal Dakwah, Institut Agama Islam Negeri (IAIN) Pontianak Volume 12, Nomor 1, Tahun 2018
Summary
Model dakwah multimedia di media sosial saat ini memiliki banyak variasi yang memungkinkan masyarakat untuk mendengarkan dakwah kapan pun dan dimanapun mereka berada. Sehingga pengguna atau penerima pesan dakwah di media sosial tidak jenuh terhadap model dakwah yang disajikan karena sesuai dengan minat masyarakat sekarang. Model dakwah yang berbentuk gambar adalah suatu media visual yang hanya dapat dilihat saja akan tetapi tidak mengandung unsur suara atau audio. Model dakwah melalui gambar ini memiliki daya tarik tersendiri bagi pengguna media sosial, karena dapat mempermudah dan dan memperjelas pemahaman sesuatu yang penting atau yang ingin disampaikan kepada penerima. Dakwah tidak hanya berupa gambar atau video yang menyampaikan dakwah secara tatap muka tetapi dakwah melalui tulisan juga mampu memberi pengetahuan keagamaan, dengan teknik penulisan dan pemilihan kata yang tepat dapat menarik perhatian pembaca. Sebagai pengguna media sosial yang aktif di media sosial membuat masyarakat tertarik dengan model dakwah yang berbentuk tulisan, karena penjelasan yang simple dan mudah dipahami membuat saya lebih senang dengan bentuk dakwah ini. Hal itu didasarkan pada peningkatan penggunaan media teknologi canggih yang banyak beredar dikalangan masyarakat umum
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
