Abstract

This article reflects on the use of concept cards during in-depth interviews when researching reproductive decision-making in the context of neoliberalism and postfeminism. As existing literature has shown, card methods are valuable in centring participants’ individual experiences through increased control and inclusion during data collection, and attention has been drawn to their use as an ethically attentive method that can elicit richer, more complex narratives than interviews alone. While these strengths initially led me to consider the cards as an appropriate ‘fit’ with my feminist methodological approach, on reflection, the cards also illuminated the relationality of experiences that my research was concerned with. I view this as occurring in two ways. First, participants’ use of the cards helped to uncover the intertwining of their reproductive decisions with the social and political world, therefore complicating the neoliberal prioritization of the individual. Second, the cards brought the relation between myself and the participants, and between the participants, to the forefront. The reflections in this article therefore offer new insights into what concept cards can achieve, as not only validating individual accounts, but as enhancing the relationality of knowledge production.

Highlights

  • Following Gill and Scharff’s (2011: 11) call for research that examines neoliberalism and postfeminism ‘‘on the ground’ and ‘in action’’, my doctoral research empirically explored the extent to which these processes are engaged with in reproductive decision-making

  • What is understated in existing literature reflecting on card methods, is their potential to uncover and foreground the relationality of experiences during qualitative interviews, and in enhancing the connection between researchers and participants, and between participants themselves

  • Resonating with these understandings, and the innovation of this method, is the way in which the cards facilitated relational knowledge production, as participants’ use of and interpretation of the cards showed that various aspects of their reproductive lives are interconnected as opposed to fragmented or individualized

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Summary

Introduction

Following Gill and Scharff’s (2011: 11) call for research that examines neoliberalism and postfeminism ‘‘on the ground’ and ‘in action’’, my doctoral research empirically explored the extent to which these processes are engaged with in reproductive decision-making. Much like the previous studies cited, I hoped the cards would encourage greater agency and ownership over women’s narratives in the research encounter and act as a more participatory and ethically attentive method for grappling with potentially sensitive experiences and topics that are socially silenced.

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