Abstract
Researching opinions of exhibitors and visitors of the event 'Spring of Novi Sad': By gender and educational level
Highlights
Event as a conscious and economically directed human activity appeared a long time ago, almost in the beginnings of ancient civilization
“Spring of Novi Sad” is known for interesting content in the field of horticulture, landscape architecture, environmental protection, healthy nutrition and old crafts, which are designed for visitors with different interests and for all generations
Tourism product of Novi Sad in this way will become wealthier, more diverse and gets its specificity, which improves the quality of tourist products of destination and will create a new image that will become known in the international tourism market
Summary
Event as a conscious and economically directed human activity appeared a long time ago, almost in the beginnings of ancient civilization. It is obvious that the economic emergence of events dates back to the beginning of organised society of human life, but the study of economic events, and especially its management aspects, have been recently developed. It is known that the exhibitions and trade events have been held since the ancient period. Festival-type events have been known since the Middle Age, and they were present in the Roman Empire. As much as it seems that conference events are product of modern life, their formation dates back to the 18th century (Getz, 1997)
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