Abstract
Abstract The main goal of the article is to understand the motives related to sustainable development that guide consumers when choosing food. For this understanding, we will use a comprehensive and proven method for measuring sustainability motives – the Sustainable Food Choice Questionnaire (SUS-FCQ). The investigation of the areas of motives for sustainable food selection will be carried out through a multidimensional classification of factors. The effort is to identify factors into clusters and create characteristic groups of respondents preferring or not preferring sustainable food and to reveal their reasons for choosing.
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