Abstract
Four basic principles of multimedia presentation were derived from empirical findings and examined in terms of several different theories of cognition. The first principle suggests that combining different types of information with variation of either perceptual modality (e.g., visual and auditory), representational forms (verbal and nonverbal), or both is desirable, while the second principle states that one should keep presentations of related information integrated physically and/or temporally. The third principle asserts that the pace, continuity, and complexity of information must be considered, while the fourth principle maintains that coupled verbal and pictorial information must match in terms of semantic characteristics to be effective. The limitations of the proposed principles stem from the incomplete consideration of all studies and theories relevant to multimedia presentation, as well as the effect of individual differences upon the variables involved in the principles.Keywords:cognitive theoriesinstructional designinformation modalitymultimediaobject representation
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
