Abstract
The IRI Marketing Data Set was introduced in 2008 (Bronnenberg, Kruger and Mela, 2008) with five years of data. The data set was expanded to include more than twice as much data (2001-2012). This paper provides an update on the data set, and a bibliography with abstracts of over 100 publications, theses, conference papers and dissertations which have used the data set. The purpose to provide an easy way for users to see how others have used the data set. There is information about obtaining the 150 gigabyte data set (which requires a nondisclosure agreement and a handling fee of $1000).
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