Abstract
Evidence showed that Muslim and non-Muslim people nowadays look for halal cosmetics and personal care products due to their safety, high quality, hygienic preparation procedures, and integrity maintenance throughout the production stage. The objective of this study is to review halal cosmetic articles from the year 2010 to 2020. The PRISMA Statement (Preferred Reporting Items for Systematic reviews and Meta-Analyses) review method was utilized to classify the articles in which thirty-four articles related to the study were identified. The findings showed that numerous articles were found in the Scopus database with the highest publication being conducted in Malaysia while Theory of Planned Behavior (TPB) was the most common theory discussed in halal cosmetics articles, and the most common study design was quantitative type of approach. Five main themes were generated which included purchase intention on halal cosmetics, halal cosmetics adoption, awareness on halal cosmetics, knowledge and religiosity, and halal cosmetics concept. Journal of Islamic Marketing is a popular journal publishing articles on halal cosmetics. The originality of this research is that the identified research themes were unnoticed by previous studies. Few recommendations and research directions are highlighted to enhance halal cosmetics research scope in the future.
Highlights
The halal cosmetic industry has become an emerging industry in Muslim countries globally
The finding of this study indicated that halal cosmetics articles were highly published in the year 2019 due to higher consumer spending on halal cosmetics
The possible reason is that Malaysia is the earliest country which had awareness of halal product compared to other countries in the world
Summary
The halal cosmetic industry has become an emerging industry in Muslim countries globally. According to Allied Market Research (2021), the global market growth for halal cosmetics is expected to grow by US$54.16 billion in 2022. It shows that Muslim consumers are demanding the high quality of the product and the products which adhere to Islamic law and halal. This trend is increased due to manufacturers in the industry had produced a variety of products to fulfil the market demand which is estimated to be 2.4 billion Muslim consumers worldwide (Abdullah et al, 2020). The beauty of the ingredient in halal cosmetics is attracting non-Muslims because they believe that halal cosmetics are more hygienic and safer to consume (Ngah et al, 2019)
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