Research Results Enhancing the Employer Branding Efforts of the Hungarian Tax and Customs Administration

Abstract

This paper presents the findings of a study carried out among a specific group of tax inspectors serving at the Hungarian Tax and Customs Administration (graduates of the Customs and Excise Administration Program, cohort 2012–2017 from the Faculty of Law Enforcement of the University of Public Service). The study reveals the opinions and viewpoints of young, freshly graduated tax inspectors about the employer’s potential to retain employees, particularly concerning the reasons for choosing or switching workplaces. The research findings will also enable the organisation to commence the development of its employer brand, relying on the strengths and weaknesses identified.